Acura’s Weak Foundation
It’s More a Regional Channel Than a Global Brand
Weekly Read
Latest Evidence
Tesla Launches Long Wheelbase Model Y in U.S.
Tesla fills the three-row seating gap—but not the flagship role—left by the Model X with a long wheelbase model it’s been selling in China and other markets
Tesla Model Y Sales and Market Share Are Surging
The Model Y still leads the EV market in the U.S. and brand loyalty seems to have recovered, but Tesla’s car business is increasingly dependent on Model Y
Tesla Concedes Older Cars Can’t Run Promised Autonomous Driving
Earlier failed or delayed promises haven’t hurt Tesla—this miss involves hardware, making it worth watching
2027 Mercedes GLE Gets a Refresh, Not a Redesign
The substantial refresh should keep the GLE competitive, but it's an early tell in the larger question of whether Mercedes competes directly on product or increasingly leans on its luxury positioning
BMW Introduces the New Alpina Logo
BMW's acquired Alpina brand gets a logo and early indications of its role
BMW · Sustainable Differentiation
Mercedes-Benz · Technology as New Mercedes-ness
Porsche · Adapting without Diluting the Ethos
Signs of Digital Interior Maturity
Clean-sheet designs let BMW, Mercedes, and Porsche show what more fully realized digital interiors look like
Mercedes-Benz · Technology as New Mercedes-ness
Mercedes Holds onto Its Identity
The grille, the Hyperscreen, and the shifting sources of distinctiveness
BMW · Neue Klasse Platform Bet
BMW Makes the 3 Series Transition Look Easy
The new i3 arrives as the next step in an already-working formula
Genesis · Magma—Halo and Heritage
Rivian · Brand and the Adventure Department (RAD)
Rivian and Genesis Push the Extremes
Different ways young brands are building an enthusiast edge
Tesla · Automotive Execution
The Pioneering Tesla Model S
Invention and execution are different frontiers—with different leaders
A New Kind of Rich Ferrari Owner
When expertise matters more than money
Mazda CX-5 Follow-up: Mazda Walked the Tightrope (But Lost the Volume Knob)
Reviewers like it, and Mazda’s candor about tradeoffs isn’t undermining (so far)
Mazda Says the Quiet Part out Loud
Tradeoffs in a time of transition
Mercedes-Benz · Halo System—S-Class, Maybach, AMG, G-Class
The Rewired Mercedes S-Class
An update that matters more than it looks
Tesla · Platform Thesis
Tesla Moves on from the Model S and Model X
Cars aren’t the center of Tesla’s story now